What makes a good podcast?
If you need this website translated
Podcasting
Why is podcasting so popular?
Fit into any schedule
Diverse Content - you can find a podcast on any topic
Professional-sounding podcasts can be made with inexpensive equipment
$$$$ - global podcast advertising revenue for 2025 ranges from $3.5 billion to $5 billion
United States remains the largest market
Preferred genre of podcasts?
Culture, Comedy, Music, Entertainment/Gossip, or True Crime
One of the above genres has 47% of the U.S. podcast listeners....which one?
Podcasts are Audio Therapy for Gen Z
45% of Gen Z say that podcasting helps them focus on positivity and personal growth
86% of Gen Z listen to music or podcasts to help improve their mood, higher than any other activity
Preferred genre of podcasts for teenagers (13-17)?
Culture, Comedy, Music, Entertainment/Gossip, or True Crime
Platform Dominance- What is the most popular platform for podcasts in the United States?
YouTube, Apple, Google, or Spotify
One of the above has 33% of U.S. podcast listeners who use it most often